This week the domain .scot was released. I have no doubt that its long awaited emergence will solicit a variety of feelings and beliefs. From those who imagine this to reflect independence of a more covert nature, to others who feel it is about time Scotland had her own identity in the cyber universe, the effect is the same. Anyone who buys the domain of their choice (albeit available for purchase), will now be able to demonstrate, in theory that they are located in Scotland.
Interestingly Wales already has ‘.wales’ and ‘.cymru’ so surely that invokes the question where is .alba? Hopefully in the cyber pipeline!
It will come as no surprise to many to be told that large corporate businesses purchase domains to maintain their identity and what they perceive as their unique offering, gobbling up every domain – from ‘.com’ to ‘.net’ and everything in between, that harbours their logo/name. But for those of us that simply want to use the domain .scot as a way to show where and who we are, grabbing the domain quickly is apparently the absolute key!
So…. www.blabheinn.scot was born yesterday, 25th September 2014, just one week from the date of a barely defeated independence referendum. There are however things that have to be done to get our new identity recognised? and more importantly indexed by google. Thereby making it the primary source of access and functionality for our small business.
Each page of our website becomes the ‘front door’ if you like, to our business and getting people inside the front door, as any business man or woman knows, is the key to success however significant.
We have nine pages to our website, that’s nine opportunities to enter our ‘front door’. So here we go with an overview of our website:
Our Accommodation page describes our rooms, our initial offering if you like. The facilities we offer and the options associated with each room gives the visitor a range of choices and the associated tariffs. The choices continue with the Breakfast menu with options for most tastes and dietary requirements.
Availability of the dates our visitors would like is always a criteria and this page of our website is necessarily kept up to date. Planning a visit with us cannot be easier and booking can be accomplished well in advance of the date required.
For whatever guests plan to do on Skye while staying at our B&B, there can be found links to places to eat, activities, places to visit, mountain guiding etc, simply by visiting our local information page.
There’s ‘Tania’s blog’ an often light hearted look at Skye and the way life effects us here on this beautiful Island, as well as reports from our very own weather station, along with photo’s via the webcam giving the visitor an up to date idea on what’s going on outside our front door. Of course guests want to know how to locate us on this beautiful Isle so a quick peek at the Location & Directions page provides everything required from wherever the visitor hails. And there you have it, each and every page has a function to enable our guests to plan their stay.
However, in addition we advertise with WalkHighlands and McofS (Mountaineering Council of Scotland), we are 1/9 B&B’s under Carbost on the Isle of Skye on TripAdvisor. For those who cannot live without gossip and their mates, we have a Facebook page. We are on Twitter and LinkedIn as well as being mentioned on a selection of Skye Mountain Guiding websites.
It has to be mentioned that a certain amount of ‘legwork’ has to be accomplished to make sure that all linked sites are aware of the change to ‘.scot’ if your IT expert can’t instigate the changes personally. But once achieved, your Scottish identity will be complete – in cyberspace that is.
So how far will you go to get your ‘.scot’ domain recognised and indexed by google?